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Month: March 2016

Where is this place? (On creating my first transmedia campaign.)

Where is this place? (On creating my first transmedia campaign.)

Just before the Christmas of 2015, a friend got in touch and said she had a really interesting opportunity for me. Early on Christmas Eve morning, she brought me to a location in the suburbs of Toronto, and introduced me to someone. This someone was warm and welcoming and gracious, and the location she’d brought me to was obviously very special to him. The task, I was told, was to communicate that specialness to other people. To find someone who…

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On (not) having a heart attack in Canada.

On (not) having a heart attack in Canada.

In the small hours of yesterday morning, I felt my heart squeezing inside my chest. It thudded, like in a comic book. I felt it pulsing down into my fingers. Each time I rolled over, I felt it there, leaden, like a ball bearing sliding up and down the walls of my body. Eventually I was able to go back to sleep. When I woke up, I felt like I had run a marathon. The pain was tight across my…

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