Dangerous to those who profit from the way things are

research * the future * culture


I am a graduate of the Masters of Design in Strategic Foresight and Innovation program at OCADU. (This is in addition to my firstĀ Masters in Interdisciplinary Studies.) As part of the SFI program, my fellow students and I helped businesses and organizations re-design their priorities, operations and communications. I developed prospective solutions for the Toronto International Film Festival, Corus Entertainment and ReThink Breast Cancer. Since graduating, I’ve provided foresight consulting to the following companies:

In my work I have facilitated foresight workshops, made presentations, written reports, developed communications, conducted research, and created science fiction prototypes — including user stories for patent applications on new technologies. I also worked on the 2020 Media Futures project on the needs of Ontario’s creative and entertainment cluster, and the PLAYPR project on the future of gameplay, performance and storytelling. The foresight scenario I wrote for my thesis on the future of border security, was featured at BoingBoing. I continued this work with the Border Town Design Studio, after which I exhibited my work at the Detroit Design Festival. Then I went on to write about border security for Project Hieroglyph, a collaboration between Arizona State University and the Centre for Science and the Imagination, inspired by Neal Stephenson’s call for bigger ideas in science fiction and futurism. Some of the work I have done for Intel Labs and the Tomorrow Project is available here. The story I wrote for IFTF, for their project on the future of networked matter, can be read here.

For perspective, here is a piece I wrote for Tor.com about the influence of science fiction on my work, and the differences between my work in foresight and in fiction. I’ve also written about this subject at BoingBoing, in a post titled SF vs. SF. I’ve also been a panelist on The Agenda with Steve Paikin, and you can view my episodes here.

If you’d like to enlist me, please use the contact form up above so we can start a conversation.

  • Madeline Ashby…

    ...is a science fiction writer, futurist, speaker, and immigrant living in Toronto. She writes a column for the Ottawa Citizen. She is represented by Anne McDermid & Associates, and IAM Sports & Entertainment. You can buy her novels here. She has written narrative scenarios and science fiction prototypes for organizations like Intel Labs, the Institute for the Future, SciFutures, Nesta, Data & Society, and others. Her short fiction has appeared in Nature, FLURB, Tesseracts, Imaginarium, and Escape Pod. Her other essays and criticism have appeared at BoingBoing, io9, WorldChanging, Creators Project, Arcfinity, and Tor.com.
  • Books

    Madeline Ashby's books on Goodreads
    vN vN (The Machine Dynasty, #1)
    reviews: 18
    ratings: 27 (avg rating 3.56)

    Shine: An Anthology of Optimistic SF Shine: An Anthology of Optimistic SF
    reviews: 18
    ratings: 44 (avg rating 3.45)

    Tesseracts Eleven: Amazing Canadian Speculative Fiction Tesseracts Eleven: Amazing Canadian Speculative Fiction
    reviews: 6
    ratings: 14 (avg rating 3.50)

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  • Madeline 's bookshelf: read

    Designing for Interaction: Creating Innovative Applications and Devices (2nd Edition)Super Natural Cooking: Five Delicious Ways: To Incorporate Whole & Natural Ingredients into Your CookingGluten-Free Girl and the ChefPeople Crossing Borders: An Analysis of U.S. Border Protection PoliciesHalf the Day Is NightThe Magicians

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