Via Just Hungry, we learn of Air Yakiniku, which is not an airline whose vessels are made solely from grilled beef, but something far, far stranger.

Seriously, Lynch and Cronenberg could not have made a creepier ad if they’d tried. Note the total blackness surrounding the characters of the commercial. Note the muted laughter of the “family,” and the Ring-like circle of the grill on the laptop. This is either a brilliant viral ad for yakiniku sauce, or a subtly terrifying campaign to encourage Japanese vegetarianism.

Either way, it speaks to a certain understanding of 21st century, first-world poverty: you may be too poor to afford meat, but you’ll always have a laptop.